@lebogangmokubela: The Hard Truth About Marketing Budgets (That No One Tells Small Business Owners) If your monthly marketing budget is under R20,000, stop talking to agencies. Here’s why: - Agency fees: 30-50% of your budget - Account management: Another chunk - Actual marketing spend: What’s left over Your R5,000 budget becomes R2,500 in real marketing activity. That’s not enough to run meaningful campaigns or get reliable data. You’re Setting Everyone Up to Fail - You’ll demand big results from a tiny budget - The agency can’t deliver (but might take your money anyway) - Everyone gets frustrated - Your business growth stalls If you’re spending less than R240,000 annually on marketing (R20k/month), invest that time and money learning to do it yourself: ✓ Learn Facebook/Google Ads basics ✓ Master content creation for social media ✓ Understand SEO fundamentals ✓ Build email marketing skills ✓ Develop cold outreach systems Agencies that eagerly work with tiny budgets are usually: - One-person operations trying to figure it out themselves - Desperate for any revenue - Unable to deliver real results at scale Marketing agencies work best when there’s enough budget to actually execute strategy, run tests, and optimize based on data. Below that threshold, you’re better off building your own skills. Your business deserves better than hope-and-pray marketing.

Lebogang Mokubela

Open In TikTok:

Region: ZA

Thursday 24 July 2025 15:28:01 GMT