@thephysiofix: Got a bump on the back of your heel? It might be a Haglund’s bump (yep, I hate the word “deformity” too). This usually develops from repeated stress or friction. Here are 3 big causes: 1️⃣ Limited ankle dorsiflexion or big toe extension → early heel lift → more rubbing 2️⃣ Heel whipping from over pronation or over supination / lacking tibial rotation or weak foot/ankle 3️⃣ Stiff shoes or rigid heel counters 👟 If you also have insertional Achilles pain, try a rocker shoe or >8mm heel drop for 6–8 weeks. 🔑 Rehab can make a huge difference — here are some of my go-to exercises: • Heel on wall calf raise • Ankle DF rock + calf raise • Soleus & gastroc raises • Ankle circles & step-arounds • 3-way isometric calf raise Not talked about enough! Share with a friend who runs or struggles with heel pain. 👇 Questions? Drop them below 💬 #haglunds #achillespain #heelbump #calfstrength #anklemobility #thephysiofix #phoenix #arizona #runners #heeldrop #shoesmatter #fyp