@chittco: Your logo is not a pitch deck 😤 A logo design exists is to identity - not explain. So stop tryna squeeze exactly what the brand does into the design. You’ll likely end up with generic, overused and predictable work that makes it virtually impossible for the brand to stand out and gain market share. To combat this, try to think outside the box but inside the brief 📦 For example, for my project with Spanish rally team RAST UC3M, I focussed on building a mark around a scorpion to communicate their resilience and durability rather than the tools they may use or the vehicle they race 🏁 This decision was based on heroing RAST UC3M’s USP - the durability of their rally car. I also used vibrant colours to show energy rather than speed lines and supporting earth tones to further convey ruggedness. There’s so many ways to tell a story with visuals but if you pick the less obvious way, you’re more likely to make something memorable 🧠 Have a beaut end to your week team xxx #logo #logos #logotype #branding #logodesigner #graphicdesign #graphicdesigner #logodesigns #logomark #logoinspiration #brand #rebrand #identity #brandidentity #teach #typography #graphic #logomarks #logotype #sketch #learning #minimal #designer #brandidentitydesign #type #logoprocess #process #learn #education #brand #branddesign

Jack Chitty

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Region: GB

Thursday 31 July 2025 14:04:43 GMT