@yourstrulymarisa: I wish I could have sat in the meeting when this was pitched @e.l.f. Cosmetics

katie :

gotta be matt rife’s fault

grace :

Why guerilla grip??? 😭

kayla :

The one at my ulta said “grip goat” 😭

PEPTHOEBIMBO :

24 dollars as in USD?????,

Faith :

Nah this and Matt rife I’m done with elf 😭

🍂🎃 autumn 🎃🍂 :

i haaaate that drugstore brands that young kids are seeing go viral & wanting bc of that are using sexualized terms on their products

Ana 🖤 :

What did it just call me? 🤣

Jackie K. :

“Stickity doo da”……….. as in Zipity doo da???😬 who is making these marketing decitions at elf recently yikes

Indie :

nicknames my husband gives me

ajc🍭 :

i want the gripper 5000 one

joceymsn 🎞️ :

Oh

Lady Zealous :

♡ Reegz ♡ :

That’s what they call me actually

Leah :

This was inspired by me btw. Youre welcomeee

☢️Vanessa Vault111☢️🦊👍🏻 :

⋆ ˚｡⋆୨ 𝔞𝔰𝔥𝔩𝔶𝔫 ୧⋆ ˚｡⋆ :

nice_girl568 :

ELF???!!!!

kelsie :P :

i work at ulta you can imagine my surprise when i opened a box full of products labeled “grip queen”

spentgladiator2 :

they knew what they were doing and wanted people to post about it. you're doing free marketing for them

Derricka :

grip queen✨

Samantha Eileen :

Didn’t people submit those names?

Carley :

Omg I want the grip queen oneeee

lara suzanne ♡✩°｡ :

I h8 American drugstore products so bad

soopy :

25 dollars for ELF????

Alexis :

After seeing someone say Matt rife is in their new campaign this is adding up lmao