Jillie 🦋
Region: AU
Tuesday 12 August 2025 04:10:42 GMT
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daisy🌸 :
Why is Matt Rife the face of ANY cosmetics company….?? Who thought that was a good idea?
2025-08-12 11:46:59
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The Piercing Witch :
pedro Pascal was RIGHT THERE
2025-08-12 17:31:00
134357
annabelle-marie :
the fact that people even consider him a “comedian” drives me crazy
2025-08-12 04:48:15
41771
El🌷 :
Jesus who’s next… Chris brown??? Can’t even cope
2025-08-12 16:27:25
28674
Emmy :
Matt Rife? The comedian? Who has had to make apologies for his comments against women? Multiple times? Oh...
2025-08-12 11:18:01
22904
eli🍉🇵🇷 :
first sydney sweeney’s ads and now elf + matt rife… what is happening to the advertising industry???
2025-08-13 16:50:30
5452
Jennifer :
He's a comedian what does he have to do with makeup??!
2025-08-12 23:13:31
68806
Sarah🪻 :
Why do advertisers think that rage baiting us is going to get them more business...
2025-08-12 11:25:12
4988
Mera :
Even if he was a decent person, he has nothing to do with the beauty industry?? What the helly
2025-08-12 11:50:52
45796
The Pasta Emporium :
Oh this makes me so sad, no to elf for me
2025-08-12 04:50:37
17157
Sunshine, Not Hazel :
If Matt Rife has no haters left I have died
2025-08-12 14:13:33
8507
Victoria 🌸 :
This is called outrage marketing. They aren’t playing it safe and want to people to talk about it
2025-08-12 04:35:57
13240
Christianna🍉 :
So happy I saw nikkietutorial’s comment calling them out !!!!!!!❤️🔥❤️🔥
2025-08-12 09:26:02
9348
Carla Dolby :
Literally what does he have to do about makeup?! 😭🤦🏽♀️
2025-08-12 06:21:33
41665
TheCandlePitt 🇦🇺 :
WTF? Matt Rife??? Who made THAT decision?
2025-08-12 09:35:53
28599
sam🩷💛🩵 :
are they fcking kidding me
2025-08-12 09:25:02
3937
Caitlyn Loprich :
Stop I forgot he existed
2025-08-12 18:29:04
5472
🦦✨ :
Thank you for speaking up. When will brands realise that people NOTICE shit like that 😭
2025-08-12 09:34:00
497
Sarah T :
Thank you for making me aware of this 🙏🏽
2025-08-12 05:07:24
3494
Disalexiah :
This was my first impression of you. immediate follow 💚
2025-08-12 08:21:10
748
w3edluver.s :
It’s such a slap in the face that a brand catered towards woman would put a man who loves to joke about domestic violence on a pedestal. Who approved this?!
2025-08-12 12:47:06
781
Ashley F 🇨🇦 | HMUA :
Me when I saw the ad
2025-08-12 12:07:36
42410
🌻Castiel🌻 :
Now I’m waiting for the sob story about how ‘they didn’t know’ as if they aren’t paying people to literally do market research and figure out who is best for these campaigns 🙄
2025-08-12 11:34:32
3281
🍓𝙵𝚊𝚢🪶 :
i feel bad for heidi, black queer men get SO little attention and for her to be part of an elf campaign is amazing but now it’s all tainted 😭
2025-08-12 12:07:40
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Cornflower Blues ✿ ❃ ❂ ❁ ❀ :
I genuinely think brand PR companies are just trying to ragebait for engagement. AE last week now this.
2025-08-12 12:47:11
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