Voice of Ghana 🇬🇭 :
Dear Back Market Team,
My name is Emmanuel Gyimah and I am a dental student in Ghana. Alongside my studies, I am very passionate about business and technology, and I would love to be part of Back Market’s mission.
In Ghana, the demand for affordable iPhones and smartphones is extremely high. Unfortunately, the market here is filled with challenges. The price of refurbished devices is very expensive, and many people are frequently scammed when they try to buy from local shops or independent sellers. Often, customers pay full price for what they believe is a genuine refurbished iPhone, but instead, they receive a poorly repaired device, a lower model disguised as a newer one, or sometimes nothing at all after making payment. Because there is no reliable system for quality control or consumer protection in these transactions, people lose trust, and the cycle of scams continues.
I estimate that around 95% of the phones sold in Ghana are refurbished, but they are rarely sold transparently or with guaranteed quality. This creates a huge gap in the market for a trusted company like Back Market, which can bring credibility, fairness, and reliability to consumers here.
Another major issue is logistics. Ghana’s delivery system is not as advanced as in other countries. However, we have a reliable alternative: many people use intercity bus drivers to transport packages safely across regions. Customers pick up their products at bus stations when the driver arrives. I believe this existing system could be adapted for secure and efficient delivery of Back Market devices nationwide.
To prepare myself, I have started learning how to build an online store on Shopify. My plan is to import products from Back Market and adjust the pricing for the Ghanaian market. However, as a student, I currently have no financial support to fully launch this business. Even so, I am ready to dedicate myself, learn quickly, and prove my commitment. If there is any way I can collaborate with your team or contribute to Back Market’s mission in Ghana, I would be honored.
I am truly passionate about this opportunity, and I am willing to do whatever it takes to bring Back Market’s trusted refurbish
2025-08-14 10:46:33