@alexeducatedmess: AD | K18 is easily one of the most innovative brands on the market right now, and completely non-dupable because of the patented complexes that are beyond unique. With HeatBounce, they wanted a product to help hair withstand both heat AND mechanical stress (think brushing your hair while drying it) so they looked to fruit flies, who flap their wings at a rate so rapid that it would subject their bodies to extreme stress if not for adaptations. K18 scientists studied a peptide that fruit flies naturally produce and determined the effective fraction, small enough to penetrate the cortex and help hair withstand heat and mechanical damage. They developed a recombinant strain that diffuses seamlessly into hair to help fortify, and recreated it to be sustainable, vegan, and cruelty free. And in practice?? It makes my hair soft and smooth, and I feel like it also improves combability. Who else is just obsessed with this brand?! #haircare #skincare #cosmeticchemist #heatprotectant

alex | cosmetic chemist

Open In TikTok:

Region: US

Friday 22 August 2025 23:25:02 GMT