Joel Marlinarson
Region: GB
Wednesday 27 August 2025 15:12:30 GMT
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zikra bouhafs :
Yes to this!! Couldn’t agree more. I’m absolutely loving Aimee Smale & Grace Beverley 🙌🏼
2025-08-27 22:12:33
2
Paris- Life&Solo Homebuyer :
Personally I'm fed up of founder led brands
2025-08-27 21:24:02
161
Nella :
This is such a spot on trend observation. The new currency is attention.
2025-09-01 05:39:44
1
kirstie-anne 👱🏾♀️ :
From a PR perspective, there are so many risks in building a founder-led brand, and I wish more leaders would leverage PR counsel from a crisis and reputational perspective, opposed to a strictly fun social/influencer strategy perspective. The Aimee Smale debacle from earlier this year is a clear example of the importance of a robust comms strategy + contingency plan if this is the route you want to take!
2025-08-27 15:56:54
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BrandBossHQ :
Personal branding has surged over the past few years, and we’re starting to see the payoff. But the real question: how long can these companies thrive solely on the strength of their founder’s personal brand?
2025-08-28 13:48:47
17
nomadoftheuniverse ✨ :
And then founder inevitably does or says something wrong and the whole thing falls apart like a house of cards 😁
2025-08-29 09:25:32
3
Will poskett :
not as scalable and your tied to a founder
2025-08-27 22:04:41
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Tinovc :
Interesting to note, a lot of these didn’t start off as founder-led in terms of content. As a consumer, seeing founder led content has never influenced my buying ability. But this doesn’t take away from how good founder-led content can be👏
2025-08-28 21:08:28
7
vatkovskaya :
as a social manager, it’s such a struggle to get them to post. we’ve tried everything but they don’t see value in it
2025-09-03 10:43:55
0
YRF :
I really enjoy your content. The founder led content does seem to be the only way at the moment but I do think they’ll be a pivot at some point again
2025-08-27 22:07:27
4
Georgia | PR Expert 💡✨ :
Couldn’t agree more! Ama is my latest fave, she’s brilliant 🔥
2025-08-27 15:35:45
4
lola :
Only heard of 5 & 10 surely they’re not doing that great
2025-08-28 15:25:58
0
tatsss :
I love love love Grace Beverley!!
2025-08-27 22:46:51
3
ilovejam555 :
the thing is I know how to run a business. but I'm not a celebrity personality who can be in the public eye everyday. alot of brands are also milking their staff for content (and not paying them much) which i don't think is the right approach either.
2025-08-28 07:08:33
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ldnbro :
This strategy is tough for those that don't want to be in the public eye but still want a successful business
2025-08-28 08:30:16
8
Simmer 🍲 :
🫡❤️appreciate the mention Joel!
2025-08-27 19:59:09
5
jenny⭐️ :
as if commodifying our skillset wasn’t enough, we now have to commodify our existence for the price of success. surveillance is currency :/
2025-09-01 01:26:05
1
bondy2010 :
For those saying it’s risky/less scaleable, just keep in mind, these brands wouldn’t even have been know or remotely as successful without the founder-led approach. They simply wouldn’t have made it with a faceless approach, or it would’ve been way slower.
2025-08-27 23:52:02
3
zara_delhicious :
Agree (we are also founder led) but think it can be detrimental also as you can become too vulnerable to the public also harder to exit
2025-08-31 08:07:31
1
cy12 :
And how long is this going to last until everyone else online is doing a brand and nobody cares? Also: next trend: AI created “founders” who don’t even exist, but u cant tell the difference.
2025-08-28 11:49:27
2
Holly | Anxious Founder :
It’s really interesting to read these comments! I was actually advised to start posting my founder story as my business was born from lived experience! I genuinely find it hard to post because it’s not something I’m used to but I guess it’s good to try things out!
2025-08-28 16:01:41
1
RoyalMockery :
Content creation has gotten so played out now and oversaturated everyone’s tryna sell you something, nothings ever done out of passion anymore.
2025-08-29 04:24:21
2
d3lorenzo :
Hmmm this seems to be mainly for b2c focused brands.
2025-08-28 11:50:27
2
Trueworld Capital :
the future is now
2025-08-29 12:59:16
1
Lilly_Yah_Khai :
Love Kai ✨
2025-08-27 17:43:40
2
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