@screenshothq: @Gap has launched a new campaign #betterindenim just weeks after the controversial @American Eagle and @SYD campaign. People are saying that the new ad is a direct response towards American Eagle, with Gap promoting inclusivity, diversity and joy through denim, especially with the use of Kelis' "Milkshake" as the soundtrack, including the line "Damn right, it’s better than yours”, which seems to throw shade at American Eagle. Gap has spotlighted @KATSEYE , a dance group that debuted in 2023 on Netflix’s Dream Academy. Known for their viral dances and for their ability to bridge and connect cultures through a K-pop lens, KATSEYE’s built a global following of more than 20 million people across various social channels. #gap #gapad #americaneagle #sydneysweeney

Mengarut_Je :

Nah, American Eagle is better

evelynepauld :

Not a blonde in sight.

Rizz :

Javier Moreno :

Nope, I prefer American eagle

anonymous12401 :

Sydney all the way

soytupadre :

this Is a good publicity...

Ampa :

THE GAP CEO must be a genius😎

😁Chimpugugu😁 :

This ad was just dancing... Nothing special... The AE ad had a great word play, and it was ragebait that made some people very andgry, while most didnt understand why, and some of those will then buy the jeans in protest. That is how I see it, dancing doesnt make me want to buy jeans...

🍓🍎Sammy’s son🍎🍓 :

This scary

Young Oldfag :

What exactly is better here? Looks like it’s from 2009

Gabriel Martínez :

tuvieron que juntar a todas ellas para competir contra Sydney Sweeney 😂😂😂 y ni asi hahahaha

Raymond Hailey :

take notes for what? 😂

NINDO :

im better with great jeans

Pablo Gonzalez4533 :

look what gap needed to mimic a fraction of Sydney Sweeney

user5350572367368 :

Did you see American Eagle‘s earnings and stock price? I think this will actually hurt diversity because firms now see that it doesn‘t translate to revenue.

Howiee Windsor :

why coz they have diversity? American eagle is still better lol

🇨🇦 Jenny 🇨🇦 :

Except American Eagle sold out of their jeans and their stock had a huge jump. The whole thing backfired

Shu9074 :

nowhere_gal :

and still, not a single plus-size person in the entire campaign

🎀H🎀 :

For real

Sofija💝🎀 :

Is it okay to be opsesed with a ad?

cam💗🦩 :

se ven divas 💋

. Friends :

yooo

Mǎrìà Byǎhèrā :

GAP close the gaaap in race with Denim. Peeeeerrrrriod. 😊