@stephengpope: A template isn’t the product. Anyone can hand you a file. What matters is expertise—using the tools, refining them, and proving they actually work. People don’t want access. They want results. That’s why credibility comes from showing, not telling. I can say I know automation, but it only matters because I publish 100+ pieces of content a week using the exact systems I build. It’s not just plug-and-play. It’s a way of thinking, a team, and a process that produces outcomes others can trust.