Really interesting - it’s almost like brands are now pitching marketing creators in the same way they do journalists. My only thought is brands shouldn’t always expect coverage for free - it blurs the line between earned/paid
2025-09-06 22:47:33
9
Will Poskett :
no one's paid me yet 😂
2025-09-05 17:38:49
4
Georgia | PR Expert 💡✨ :
I find this SO interesting - initially I thought brands paying marketers to speak about their campaigns was an ego move, but having gone viral for this type of content in the past I can see how much it benefits the brand. Fab breakdown 👏
2025-09-06 15:25:02
3
Gloria Yu | Building Fabra :
So interesting 👀 i wonder if it’s perhaps also because these marketers might have a certain intellectual crowd following that have the buying power for those brands?
2025-11-04 11:45:25
0
uzo.png :
Ugh you’re so right
2025-09-05 23:16:04
0
Max Whicher :
Can we pay you to talk about our brand? 😝
2025-09-08 12:51:50
1
Karen ✦ website designer :
Are they required to tag the videos as an ad or sponsorship?
2025-09-09 01:58:16
0
Haylee Jordan :
I’m stunned!
2025-09-07 04:17:43
0
Lottie | The Marketing Hustle✨ :
This is so meta😅
2025-09-10 08:00:16
0
pausethescroll :
Ooh not sure how I feel about that, but a very interesting approach
2025-09-16 17:49:49
0
MARKED-IN :
This is such an interesting shift in the culture of marketing using marketing perceived success as a way of social proof 📝. Let’s hope we all
2025-09-23 08:42:14
0
Denayja - COMMUNITY BUILDER :
We are really in the upside down 😭
2025-09-07 18:20:07
0
Holly Brand :
Yessss!!!!
2025-09-05 02:12:27
0
TriColourFederation :
Love your synopsis here. Keep it coming .
2025-09-05 08:27:09
0
Collier Barksdale :
Wow
2025-09-05 01:45:55
0
Lysanne Yap | @roews.com :
Very insightful!🙏
2025-09-04 19:28:18
0
Geoffrey :
This has been going on for a bit. But to your point they’re now paying. It’s an extension of Branding in this social era. It’s similar to how if retail investors talk up a stock, the stock gets hot.
2025-09-08 20:05:26
0
Mick Tok :
👀👀👀
2025-09-04 18:05:52
2
Amyfuchsia :
@Kyla I knew it haha
2025-09-05 08:45:09
1
inga.valentiner :
😢😢😢
2025-09-09 12:54:41
0
sam :
it’s so weird. been pitched to do it but i can’t, feels icky
2025-09-05 22:07:28
1
Louise :
I hate this 😭 But obviously get it
2025-09-04 18:59:04
0
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