@theoryofkhaos: Comment ‘CULT’ if you want the full playbook ♟️❤️🔥 Welcome to Cult Brand Psychology (Episode 1) Self congruity theory says that if people aren’t buying your product it’s because you aren’t selling them identity upgrades. E.g. Apple don’t sell laptops, they sell creative rebellion ➡️ Sell who your customer becomes not what your product does Follow if you want to build a brand people obsess over 😏 #marketingpsychology #brandstrategy #brandidentity #marketingstrategy #consumerpsychology