This is why TS is as popular as she is. She understood at only 18yrs old she needed to connect with fans and used the internet in ways others just didn’t understand at the time. She’s MILES ahead of others because she sees the bigger picture of connection and marketing. She announced her current album on a podcast because she knows current media platforms are not reaching anymore.
2025-09-09 01:01:06
456
Brenda :
As an African,Beyonce still goes platinum over here😂😂the conspiracy theories really help.I love her.
2025-09-09 14:19:21
79
Nicole: Bold Floral Artist :
I love this take, and I’ve fallen into the wide vs deep challenge before. Going to think about this as I plan my content for the rest of the year!
2025-09-23 01:40:04
0
Gerryboy :
I had an argument with a friend that as an African, and I’ve lived in several countries. That the era of artists being famous across different cultures and ages. That not even Taylor Swift has that. Cos the whole mania started out in the streaming era. Not at the start of her career. They thought I was hating on her. Back then, our mum, aunties, your school teacher, your friend in Spain, we were all listening to the same songs. It’s different now. Told them I didn’t even know Taylor was a big deal until I moved out of Nigeria 😂. But Beyoncé, Rihanna etc. they have that advantage over her. Then they throw around numbers. Like, an artist today could sell 5 million and I won’t still know them. That’s the difference between now and then. Then you could sell 100k and we will all know cos we had no option to choose who we listen to.
2025-09-09 02:39:38
78
𝕵𝖊𝖗𝖗𝖎𝖈𝖍𝖔 :
Your takes are always so good
2025-09-09 00:37:54
36
AnnietheGemini :
I worked in radio back in the day and what you’re describing from back in the day was PAYOLA!! And illegal.
2025-09-09 01:24:12
55
Book Gang :
I have been a content creator since 2004 and I could not agree more. I have shifted focus to catering the most to those invested in me and that means more personalized and in person interactions than I did before, answering comments as personally as possible, and putting my whole heart into these people who cate about my work. It is a brick by brick approach vs the net approach that I did in the early days. With AI, our humanity must be on display as much as possible. ❤️❤️❤️
2025-09-09 12:10:27
11
Tea C West :
wait …..u founded minted cosmetics 😱😱😱
2025-09-09 05:01:46
5
chtrooper :
It’s true for the algorithm so it’s true for EVERYTHING unfortunately
2025-09-09 03:04:54
7
mvoka_ :
This is why even when she was blackballed from radio, Nicki is still topping charts. Her r/ship with her fans will always carry
2025-09-09 11:24:26
42
NorvellRashad :
I’ve worked in marketing for over 10 years and I absolutely agree. There is no central channel anymore… streaming kill the large distribution channels
2025-09-09 06:07:17
26
Mene🦋Sougha :
Not just music or business or movie, the world as we know it is changing at a rapid pace, so much that we are not even noticing it
2025-09-11 07:39:42
0
Queen :
L’Oréal and other beauty companies send PR packages now to beauty influencers and I think that’s how people hear about these products.
2025-09-09 09:49:22
6
Stacy Pinkston :
Yeah I remember the days of top40 with Kacey kasem. I agree KJ and so glad you’re talking about this. I work in politics now and see the same changes and most of those are needed.
2025-09-09 03:05:31
6
Pat :
Distribution was gated. Not anymore.
2025-09-09 15:13:33
2
John N 🏳️🌈🇦🇺 :
Same thing for politics.
2025-09-10 06:18:53
1
savethivvy :
its just that nowadays people consume music that they like rather than listening to an artist that you are forced to tolerate.
2025-09-09 18:59:52
11
Thabiness :
This is also why the main media hates platforms like TikTok because they can't be used for primary news the way they used to.
2025-09-09 17:24:34
2
troop_nation :
You have to do it from a grassroots level. When you are a brand new artist, you need to treat every interaction with fans a gold. Build a personal connection beyond music. It takes years. Those fans at the beginning are the backbone when you are 15-20 years into a career. Taylor has done it better than anyone. Fan fests just to meet her, secret listening sessions, surprise presents delivered personally or dropping in unannounced to play at a fans wedding. The daily diary entries on MySpace. All of the nerdy stuff she did that many saw as uncool including puzzles and Easter eggs bonded fear to the fans. It felt personal. Now they buy without hearing a single note.
2025-09-09 23:54:02
4
Lugo dheer! :
all big stars are together in every movie too🤣🤣🤣
2025-09-10 02:05:15
4
ollietheol1ver :
Yall are so mad there isn’t a pipe with 2 things in it but if you MAKE A SOLID PRODUCT people will buy it // period
2025-09-09 07:08:00
2
Ur mom :
Haven’t listened to the actual radio in years
2025-09-09 16:07:10
6
inaja16 🇨🇦 :
100% accurate, and it's only going to become more personalized as AI becomes more popular and intelligent. People are going to have the ability to make certain types of content and material that caters specifically to themselves.
2025-09-09 19:00:26
2
Lindsay🇨🇦 :
I completely agree!! Lizzo knows exactly what’s up.
2025-09-09 02:12:26
8
Hazelton11 :
The radio used to kill good songs by playing them twice and hour for literally a year straight- people are going back to songs that literally had me gagging from overplay in the day. I like it better now
2025-09-10 13:18:36
1
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