@coral.santoro: “Free” is never free. That “free advice” that shifts your next move? That “free software” that locks your data? That “free mentorship” that builds their brand, not yours? Every freebie has a price. And if you don’t know what it is, you are the price. In business, “It’s on the house,” isn’t kindness. It’s strategy. The house always wins. And if you’re not asking what the offer costs, you’re the one paying in silence, time, or ownership. Don’t reject generosity. But trace the exchange. Because real power? It’s not in what’s handed to you. It’s in knowing why it’s handed to you, and still staying in control. So ask yourself… →Who’s really winning when it’s “free”? #coralsantoro