@theipaper: Opinion | If Ben Proud wants to pump his body full of drugs to break the world record, I say let him - it’ll make him richer than he ever could have hoped, says James Gray. “An Olympic silver medallist for team GB last summer, he's turned his back on traditional swimming and will now compete in the enhanced games, an event with no doping controls. “Why? Well, because a group of venture capitalists are willing to pay any athlete who can break the world record in those circumstances $1 million. And that is way more money than any swimmer could ever hope to earn, certainly in the traditional form.”