@firstthingsthrst_podcast: Follower count is just a number. When working with creators, focus on what truly matters: content and the algorithm. A comfortable, conversational creator with great content will always outperform one who just has a high follower count. The future is live - especially with livestreaming - so prioritize creators who embrace this trend. #CreatorMarketing #InfluencerMarketing #ContentCreation #Algorithm #LiveStreaming