@madebycaitlyn: This the best marketing video I’ve seen this week! 😂 It’s chaotic. It’s unhinged. It’s hilarious. And it’s everything social media should be. The kind of video you instantly want to share in the group chat. Here’s what it teaches us: 1) Leave room for creativity: Sometimes the wild, unapproved idea is the one that takes off. 2: Don’t be afraid to color outside the lines. The biggest brands are winning by being unexpected. 3) Make content mesmerizing. If people rewatch it again and again, you’ve already won. Your best video might be the one that feels the most chaotic in the moment. And whoever created this Brita pirate masterpiece… please drop the tutorial on how you edited this. We need to know. 🙌 #ContentIdeas #ContentMarketing