@danfrombrand: @Bobbi Brown’s latest brand, @Jones Road Beauty, is making waves. Her brand last year generated $160 million - because she saw a need no one else was addressing, even in an industry as crowded as beauty. While not exclusively tailored towards older women, many of the formulations in the portfolio contain deeply moisturising properties, making them suitable for those with mature and/or dried skin. What makes Jones Road stand out is its deliberate rejection of the heavy, mask-like aesthetic that had dominated beauty trends for years. Instead, Brown doubled down on what she always believed in: products that look like real skin, that let texture and individuality shine through. With this insight in mind, this video talks about one of accidental hit products, which started off as a “happy accident” in the lab, and morphed into a miracle. This product in question perfectly encapsulates that ethos. Its blend of rich emollients and skin-loving ingredients created a texture unlike anything else on the market. Customers quickly realized it could be used in multiple ways — as a tint, as a hydrator, as a glow-booster. Its versatility turned it into a word-of-mouth sensation. #bobbibrown #jonesroad #jomesroadbeauty

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2025-09-29 20:28:37

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