@jason_swet: MY SECRET HAS NEVER BEEN TALENT Truly not trying to be humble. I’ve worked with so many more insanely skilled and talented creatives than me. But the traits I’m always proud and confident in are: 1. Preparation 2. Over-communication 3. Proactiveness 4. Enthusiasm 5. Being nice I won’t presume to be everyone’s favorite creative, but the ones who do these 5 things consistently are the ones I personally gravitate to most. Talent might get you hired. But attitude & character KEEPS you hired, gets you promoted, and solidifies your reputation. #creativedirector #artdirection #adagency