@fastcompany: $1 million, 11,000 car cards, 1,000 platform posters, 130 urban panels, and numerous instances of colorful graffiti comprise Friend AI's New York marketing campaign. The ads promoting the wearable AI company have been routinely defaced by locals, but Friend's founder, Avi Schiffmann, said visceral audience response was the plan.   "I left a lot of white space on purpose so that we become this social commentary," Schiffmann said.    In this episode of Fast News, we visited subway stations in search of the infamous ads and the West 4th Street tunnel that Schiffmann wanted to turn into an "international destination."

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Tuesday 07 October 2025 22:23:18 GMT