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Friday 10 October 2025 12:51:47 GMT
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I dreamt of building Jñāna a year before actually doing it. After 10 years of living away from home, burnt out from multiple jobs and side hustles, I’d tried every meditation, breathwork, and yoga app out there. But I kept craving something that felt more real. Something that wasn’t whitewashed, performance-driven, or disconnected from its roots. So I started asking: What’s missing in this homogenised wellness app landscape? Why does it all feel so disconnected? And why the f*ck aren’t we creating wisdom content from the source WHEN THERE’S SO MUCH OF IT?! Jñāna is an answer to that: A curated Eastern wisdom platform that honours meaning over optimisation, and curiosity over performance. If you’re someone who loves long walks in the park, watching movies in a language that isn’t native to you, travelling, reading books, having deep convos with your friends late into the night or spending hours curating obscure playlists — If you’ve ever felt like your life lacked purpose, or craved something deeper and more culturally attuned because the culture of self-optimisation and hype doesn’t speak to you, I’m building Jñāna for you. While the app launches later this year, I’m opening up a waitlist to gather early users who want to beta test Jñāna and share honest  feedback on the content. If you want to be part of our journey, comment JNANA and I’ll add you to the list. #yoga #meditation #philosophy #buddhism #breathwork #pranayama #founder #founderstory
I dreamt of building Jñāna a year before actually doing it. After 10 years of living away from home, burnt out from multiple jobs and side hustles, I’d tried every meditation, breathwork, and yoga app out there. But I kept craving something that felt more real. Something that wasn’t whitewashed, performance-driven, or disconnected from its roots. So I started asking: What’s missing in this homogenised wellness app landscape? Why does it all feel so disconnected? And why the f*ck aren’t we creating wisdom content from the source WHEN THERE’S SO MUCH OF IT?! Jñāna is an answer to that: A curated Eastern wisdom platform that honours meaning over optimisation, and curiosity over performance. If you’re someone who loves long walks in the park, watching movies in a language that isn’t native to you, travelling, reading books, having deep convos with your friends late into the night or spending hours curating obscure playlists — If you’ve ever felt like your life lacked purpose, or craved something deeper and more culturally attuned because the culture of self-optimisation and hype doesn’t speak to you, I’m building Jñāna for you. While the app launches later this year, I’m opening up a waitlist to gather early users who want to beta test Jñāna and share honest feedback on the content. If you want to be part of our journey, comment JNANA and I’ll add you to the list. #yoga #meditation #philosophy #buddhism #breathwork #pranayama #founder #founderstory

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