@coldestjoel: The rise of expert, knowledge-based influencers + what this means for the FUTURE of the creator economy 🧠 #creatoreconomy #socialmediamarketing #influencermarketing @Mia McGrath

Joel Marlinarson
Joel Marlinarson
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Region: GB
Sunday 12 October 2025 14:49:05 GMT
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miarosemcgrath
Mia McGrath | Frugal Chic® :
Thanks Joel!
2025-10-12 15:10:42
1608
nya.etienne
nya é 🎙️ media + culture :
I’ve been making videos about this early last year! intellectual influencers are the future
2025-10-18 13:14:40
9
hurtault
Hurtault ✨ :
They’re the best kind of influencer imo!
2025-10-12 16:14:10
1416
mariamunfiltered
Mariam :
This is what influencers should’ve been doing from the get go. People who are actually knowledge sharing and giving back to viewers ✨ especially needed right now
2025-10-12 19:04:49
1136
orpsociety
অর্পা 𖤓 :
feels a bit dystopian but alright
2025-10-13 12:37:07
278
monadoust
Mona :
As someone consuming a lot of content I realise I appreciate the mix of getting educated, informed and entertained
2025-10-12 19:34:22
502
charlielfriend
Charlie Friend CTA ATT :
LOVE Mia she’s incredible. Also spot myself in the comments 🫶🏼
2025-10-12 19:23:47
32
beyond.jon
Beyond Jon :
Nice one Joel - experiential authority is becoming the basis now
2025-10-12 15:11:13
40
annoyedjournalist
Jack Brewster | Newsreel.co :
But what is going to happen when they’re competing with AI slop and TikTok switches ownership?
2025-10-16 03:38:35
0
priscamoyesa
Prisca :
Yesss. In the industry we call them Key Opinion Leaders!
2025-10-13 00:26:10
5
pjsomervelle
PJ Somervelle 🌱 :
I need to know how much the HMRC bag was 😭
2025-10-12 20:24:30
72
sunsetclementine
Sunset Clementine :
yes i like how intellectual creator making video. I mean they not only feeding us with content, but also give us knowledge with it. ✨
2025-10-12 16:44:16
20
mujahidzzzzz
Omar :
Umm not intellectual, influencers as media. It’s like watching tiny Fox News or cnn.
2025-10-12 19:41:05
8
dayanacollazosi
Dayana :
So well said 👏👏👏
2025-10-12 19:04:16
15
boostva
Rahman Salami :
Brands are finally realizing that influence can come from knowledge as much as from image
2025-10-14 01:39:28
4
solinatalksfinance
Solina :
Love this!! So many ppl are looking to learn things on social media
2026-01-02 23:26:22
1
iainjgeddes
Iain’s Money Insights 💷 :
Yup, spot on! 🙏
2025-10-12 16:22:11
5
scotswomanincatalonia
Scotswoman | / UGC :
Yes Genx women will eventually get asked I hope
2025-10-14 20:06:03
1
milky.world0
Milky World 📈✨ :
Seeing my own comment pop up was a jump scare but this is a great video!
2025-10-13 05:41:09
7
archrival_agency
Archrival :
influencers with expertise and a real commitment to community are winning👏🏼👏🏼
2025-11-21 22:40:56
1
fleshspirit
user9093949387190 :
Is 'intellectual' a euphemism?
2025-10-13 17:54:03
4
leroyabrown1
leroyabrown1 :
businesses are recognizing the importance of creators
2025-10-17 16:03:12
2
the_london_spy
David Harry - The London Spy :
My niche is the cultural heritage sector - I work with museums and galleries for free however as they are hard up and I don't need the money.
2025-10-12 20:15:42
4
dencreates_
Den | Founder :
On the mark as always!!
2025-10-12 22:42:29
4
jenellehamilton_
Jenelle Hamilton Williams :
Yes!
2025-10-12 16:25:01
2
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