@caleb_ralston: I know it’s freaky and feels like people will never need to work with you...but the opposite is true. What it does: Demonstrates expertise and establishes trust. What it doesn’t do: Take into account the nuance differences from each viewer. The problem with content is that it’s a one way conversation that lacks context. When I make content for y’all, I’m making it without your direct input. You, reading this right now, I don’t have any data on your current situation. So my advice, while helpful, isn’t as helpful as it is when you work directly with me and my team. Advice based on data from the person seeking advice is of the highest value. Share the knowledge (build trust), sell the personalization (monetize based on trust).

Caleb Ralston

Open In TikTok:

Region: US

Monday 20 October 2025 09:43:25 GMT