@selina073a: White Paper: https://ctprodstorageaccountp.blob.core.windows.net/prod-drupal-files/documents/resource/public/Personal%20Carbon%20Allowances%20White%20Paper%20-%20REPORT.pdf One way to provide additional context about the carbon impact of specific products is to explore the concept of a ‘personal allowance’, which has already been successfully introduced to communicate nutritional values of food and drink products. Obviously, to provide a full environmental context for everyday purchases would require a broad range of impacts including carbon, waste, water and biodiversity to be taken into account. This project however focused purely on carbon, for the following reasons: a) There is already an advanced understanding of carbon related impacts; b) The data and the methodologies used to quantify carbon emissions already exist; c) Whilst not perfect, carbon stands out as clearly the best single-criterion proxy for all environmental impacts. The ‘personal carbon allowance’ project was undertaken in the UK as a partnership between The Coca-Cola Company, Coca-Cola Enterprises and Carbon Trust Advisory, with support from environmental consultants SKM Enviros and market research agency rdsi. 1.4 Objectives of the project The project sought to establish the feasibility of introducing a ‘personal carbon allowance’ to provide context for consumers about the carbon footprint of typical activities – including eating, shopping and commuting. Importantly the project aimed to provide guidance on the recommended personal daily carbon allowance of carbon emissions per person (Carbon GDA, or Guideline Daily Amount) – and critically aimed to help consumers to understand how the carbon footprints of specific products relate to their total daily allowance. #control #donotcomply

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2025-10-23 12:57:24

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