@neilpatel: Search is changing, but not just in the way most people think. Sure, AI is disrupting it, but there is more to it. People are actually changing how they use search. Look at how people were searching on Google in 2024 versus 2025. Because AI is providing higher-quality results, people are searching for more top-of-funnel and informational queries. I bet we’ll see that trend continue in 2026.

Neil Patel

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Friday 24 October 2025 00:43:30 GMT