@theoryofkhaos: Cult Brand Psychology EP 24 ❤️‍🔥♟️ Psychology shows people don’t buy products. They buy who they become when they use them. It’s called Self-Congruity Theory. We’re not buying the thing. We’re buying the identity it gives us. 💡 For founders: If you want to master branding and brand psychology. Stop selling features, start selling transformation. ▪️ Sell the aspiration ▪️ Market the transformation ▪️ Make your product feel like the unlock That’s how cult brands create loyalty - they sell who customers want to become. #branding #cultbrand #brandpsychology #brandstrategy

Yasmin | Strategy & Design
Yasmin | Strategy & Design
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Region: GB
Friday 24 October 2025 10:57:00 GMT
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zzaaraa_aa
zzaaraa_aa :
It is so much easier for big companies such as Nike to create those kind of brands with their huge budget. Could you instead inspire on how to apply this for small businesses with limited / no budget ? Would be more interesting how it can be applied for smaller business who usually don’t have the resources for this at this scale
2025-11-10 20:08:32
7
nikita.aurau
nikita | aurau.co :
This is such a great video 🤝
2025-10-24 12:30:14
12
wifakay
WIFAKAY W/AK :
Great Content
2025-10-24 21:41:21
1
maxhammohamed
Max :
Local Nike shop doesnt have the size I needed with the type I want to buy. Now I've to switch to another brand. Meaning I've to become someone else 🤷‍♂️
2025-11-05 11:35:54
2
ecomempirehub.com
Mohamed | Business Mentor :
Golden Information, thank you
2025-10-24 12:30:00
6
shotbynvtllc
ShotByNVT :
Do you have a youtube
2025-10-25 17:39:37
1
old_school399
Old_School :
It’s not easy to explain these things in a simple way. Congrats
2025-10-24 11:48:42
1
bilshe.club
bilshe.club :
great
2025-10-28 06:08:17
1
this_nothing__
DoomScroller :
Thank you for creating this channell! I love it and its sincerely helpful!!
2025-10-24 17:33:10
1
noxymakhedama
Noxy Makhedama :
Yes🔥
2025-10-24 11:35:56
1
konstantin._.zenk
Konstantin :
I applied for the free book but did not receive it, how can I solve that problem? Thank you for your answer in advance
2025-10-24 18:06:18
1
angela_master_herbalist
Angela, Master Herbalist :
Thanks!
2025-10-24 14:58:40
1
lkysunz_steve
LKYSUNZ_Steve :
So true!
2025-10-24 21:15:11
1
natgracebonner
NatGraceBonner :
A tattoo?
2025-10-24 11:14:52
0
syedahmedperfumes
SyedAhmed™Perfumes :
This is great! What would you recommend for a luxury fragrance brand? We want to support men who struggle with mental, physical & confidence issues. Would love your insight!
2025-11-11 00:57:49
0
solacecares
Bear :
Love this and you!
2025-10-24 17:26:53
1
blurops
Blurryops :
Skincare products
2025-11-11 02:44:59
1
marketing_with_penmpire
PenMpire | Content Marketing :
An iPad ?
2025-10-24 11:52:14
1
kingofsabrkam
𝑰𝒃𝒏𝒔𝒂𝒃𝑹💛 :
How can I do that as a beginner
2026-01-05 09:10:55
0
tiffin.y2k
Tiffin.y2k :
What about a handmade soap business ✨
2025-11-17 11:18:31
0
shante_nb
Shante_NB :
Love this information
2025-12-16 19:08:42
0
connection.circle7
connection circle :
my mental clarity is shaped by your videos
2025-12-07 14:30:34
0
decodewithlogor
Logor :
I love this! My last episodes were about The Future Of Credibility, it’s on my page, and this video just added clarity
2025-11-22 12:58:31
0
trevordhague
TrevorHague :
People don’t just buy products, they buy identity. When your brand aligns with who they believe they are, it sells itself.
2025-11-17 13:32:34
0
karimahluqman
Kay Kay El :
Why always Nike🥲
2025-10-24 11:19:50
0
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