@neilpatel: What happens to leads in B2B enterprise businesses during downturns? Well, here’s what happened with 20 businesses. Don’t focus too much on the percentages in the chart, as 20 businesses form a small sample size (it was challenging to find enough companies that would share their data and have been in business long enough). However, directionally, it should give you a sense.

Neil Patel

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Saturday 25 October 2025 22:11:29 GMT