@sophiemorrisofficial: Farm names that aren’t real farms! You’ll see names like ‘Brooklea’, ‘Duneen’ with a picture of a cow, ‘Grainne’s’ and ‘The Village Bakery’ across Aldi and Lidl shelves — and while they sound like lovely wholesome small producers, they’re actually just invented brand names. These aren’t real farms or family bakeries — they’re a made up brand name on products that are being sourced often from multiple large industrial factories to give the illusion of buying from a wholesome or artisan family business. This tactic is known as farmwashing — where supermarkets use names and imagery that suggest a product is coming from a local small-scale family farm or business, when it actually isn’t 👎 And it works — most people would be far more likely to trust and buy something that sounds local and from a real farm! This kind of marketing blurs the line between genuine small producers and large scale industrial products. And that’s the issue here- it’s a manipulative tactic to influence us to buy. Now that we know about farmwashing, we can shop with our eyes open and not be taken in by these tactics! Awareness and knowledge is power 💪 #marketingtactics #foodlabels #sophiesswaps

sophiemorrisofficial

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Wednesday 29 October 2025 19:00:00 GMT