@jakeabrams21: The Iterative Creative Era died in 2025, and I couldn't be more excited about it. Here's what I used to hate about winning on Meta: → Making 10 versions of the first 3 seconds → Frankensteining together different winning sequences → Treating creativity like a science experiment For me, it was the worst part of growth marketing. A necessary evil, but not something I enjoyed. But here's what's actually happening in 2025: Andromeda sees all those tiny variations as the EXACT same ad. Honestly, I couldn't be more excited. Because now we're back to what actually matters, and why I got into growth marketing in the first place. We now live in the Intuitive Velocity era, which rewards humans who: → Understand the fundamentals of good marketing → Create systems that pump out new, well-intentioned ideas → Leverage AI to scrape data sources for deep insights → Actually have the taste for good ads vs bad ads → Build ecosystems of incentivized creators → Operate like a psychopath This isn't gamification anymore. It's systematic creative intelligence. The iterative era is dead. Long live the era of Intuitive Velocity. #creativestrategy #growthmarketing #metaads

Jake Abrams | AI & advertising

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Thursday 30 October 2025 00:43:59 GMT