@oktocreative: Death Wish Coffee just lost a lawsuit against Liquid Death over the use of the word “Death.” This isn’t just about trademarks — it’s about branding power. Liquid Death didn’t just win in court, they won in culture. This is what it looks like when your association with a word is so strong, you practically own it. In the end, association is the real ownership — that’s the endgame of branding. #branding #marketing #business #brand #fyp

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