@there_y0u_are: advertising agencies and brands think they can produce their way to virality and it neverrrrrr works. i might need to come out of directing retirement
what about the amazing work that eg Burberry and Jacquemus do on social.
2025-11-04 23:27:54
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kari :
Boutique agencies are where it’s at. The larger traditional agencies are where you see the bloat!
2025-11-04 06:36:34
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J.Thomas Allen :
This is misleading. Two of the biggest viral moments of the year came from high touch productions by American Eagle and Gap. There are no rules of thumb any more. Find your authentic voice, highly produced or not, and go. That's it.
2025-11-05 11:36:39
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sam :
The brand I work for wants to increase their social engagement so bad but it’ll never happen because every project “requires” a lengthy creative brief and an even longer approval process. By the time we ship the final product it’s a shell of what it could have been
2025-11-04 01:01:49
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mg :
Brands can’t make decisions quick enough to be relevent and agencies are just along for the ride to pad their own pockets. You’re spot on, just toss the phone to someone and walk away, they can make triple the content and even if they miss 50% of the time, they create something natural to the platform in a timely manner at a fraction of the cost
2025-11-04 07:02:11
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It Me :
Advertising has never been able to understand social. I switched to PR a decade ago bc I wanted to do social the right way.
2025-11-04 22:58:40
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_halo_9000 :
They can smell production value omg lol
2025-11-04 06:38:57
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lyssa_rosalie :
Fyp getting too specific lol hi 👋 I was your Hilton client 🧇
2025-11-22 16:05:42
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Dead Tired :
We need authenticityyyy 😭
2025-11-04 20:09:58
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elysiaberman :
Second this as a CD
2025-11-05 14:03:00
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Shaye :
I feel this. Why does it have to be so stressful and over the top? We’re not curing cancer 🫠
2025-11-04 03:21:17
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yasminb :
Brands need to hire creatives, producers, editors, media buyers directly to just do/execute on the ideas. No more “clients” and slog of approval process. Give a group of smart 25-35 year olds budget and let us create campaigns.
2025-12-04 05:01:34
8
socks paper scissors :
Agreed. Also I’m a producer going on 17 years, no longer stressed about any shoots, even TVCs because none of it actually matters. In comparison to what’s going on in the world, it’s all so silly.
2025-11-04 16:18:17
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hmcgray :
Tell this to the in-house director on my team who always wants to shoot TikTok/native content on a camera using a POV rig 😭
2025-11-05 18:59:30
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Geoffrey :
Agencies were late to web design, web marketing, social media and influencer/creator marketing. They are staffed with laggards and they overthink everything. This is why so much of that work has gone in-house or to boutiques. Too many performative folks at agencies and brands these days who have no skin in the game. They don’t tinker or experiment.
2025-11-04 07:28:17
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Merle Mark :
production value isn't the issue, clients over controlling agencies is. if the client trusts the agency, the result is good.
2025-11-06 08:24:52
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Sophie :
Not me, an art director, working on a Hilton pitch as we speak 👀😅
2025-11-04 17:47:15
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timothykolk :
Overproduced is true…until it’s not true. You can’t just wave your phone around and call it a day. That’s what a lot of social media directors want.
2025-11-05 18:16:50
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Sarah Did This :
I agree with you, ad agencies don’t adopt change very well, but also depends on your client, the fashion brands are constantly toeing the line between wanting their social to feel native but also luxury/premium, see jacquemus, Burberry, Sandro etc. I’m currently booked at a social agency and they know what they’re doing and the ideas are cute but god I find it all so small and unexciting, I miss 360 campaigns and £400k budgets. I’m off back to Adland next week.
2025-11-05 18:03:10
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KVruno :
“Can smell production value like blood in the water.” 🔥🔥
2025-12-22 21:59:05
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Noelia :
Then why do you think brands still spend money on media? Virality has no correlation with sales
2025-11-10 09:48:41
0
jsidess :
Wait I have a commercial production company. Do you still direct? Would love to chat!
2025-11-04 03:35:27
2
ladylens :
I think there’s a time and place for both. Some productions need some sense of organization when you’re herding cats. Simple shoots don’t. Both can exist.
2025-11-05 17:07:23
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