@there_y0u_are: advertising agencies and brands think they can produce their way to virality and it neverrrrrr works. i might need to come out of directing retirement

talia mayden
talia mayden
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Region: US
Monday 03 November 2025 22:36:36 GMT
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lalorette
lalorette :
what about the amazing work that eg Burberry and Jacquemus do on social.
2025-11-04 23:27:54
5
kari_so_very
kari :
Boutique agencies are where it’s at. The larger traditional agencies are where you see the bloat!
2025-11-04 06:36:34
171
j.thomas.allen
J.Thomas Allen :
This is misleading. Two of the biggest viral moments of the year came from high touch productions by American Eagle and Gap. There are no rules of thumb any more. Find your authentic voice, highly produced or not, and go. That's it.
2025-11-05 11:36:39
138
skpictures.jpg
sam :
The brand I work for wants to increase their social engagement so bad but it’ll never happen because every project “requires” a lengthy creative brief and an even longer approval process. By the time we ship the final product it’s a shell of what it could have been
2025-11-04 01:01:49
312
thiswillbemyonlytiktok
mg :
Brands can’t make decisions quick enough to be relevent and agencies are just along for the ride to pad their own pockets. You’re spot on, just toss the phone to someone and walk away, they can make triple the content and even if they miss 50% of the time, they create something natural to the platform in a timely manner at a fraction of the cost
2025-11-04 07:02:11
66
observationalist28
It Me :
Advertising has never been able to understand social. I switched to PR a decade ago bc I wanted to do social the right way.
2025-11-04 22:58:40
17
_halo_9000
_halo_9000 :
They can smell production value omg lol
2025-11-04 06:38:57
34
lyssa_rosalie
lyssa_rosalie :
Fyp getting too specific lol hi 👋 I was your Hilton client 🧇
2025-11-22 16:05:42
7
wearedeadtired
Dead Tired :
We need authenticityyyy 😭
2025-11-04 20:09:58
17
elysiaberman
elysiaberman :
Second this as a CD
2025-11-05 14:03:00
7
shaye.babb
Shaye :
I feel this. Why does it have to be so stressful and over the top? We’re not curing cancer 🫠
2025-11-04 03:21:17
15
yasminb007
yasminb :
Brands need to hire creatives, producers, editors, media buyers directly to just do/execute on the ideas. No more “clients” and slog of approval process. Give a group of smart 25-35 year olds budget and let us create campaigns.
2025-12-04 05:01:34
8
sockspaperscissors
socks paper scissors :
Agreed. Also I’m a producer going on 17 years, no longer stressed about any shoots, even TVCs because none of it actually matters. In comparison to what’s going on in the world, it’s all so silly.
2025-11-04 16:18:17
20
hmcgray
hmcgray :
Tell this to the in-house director on my team who always wants to shoot TikTok/native content on a camera using a POV rig 😭
2025-11-05 18:59:30
16
djgeoffe
Geoffrey :
Agencies were late to web design, web marketing, social media and influencer/creator marketing. They are staffed with laggards and they overthink everything. This is why so much of that work has gone in-house or to boutiques. Too many performative folks at agencies and brands these days who have no skin in the game. They don’t tinker or experiment.
2025-11-04 07:28:17
14
deanpoirot
Merle Mark :
production value isn't the issue, clients over controlling agencies is. if the client trusts the agency, the result is good.
2025-11-06 08:24:52
9
sophiestarrrr
Sophie :
Not me, an art director, working on a Hilton pitch as we speak 👀😅
2025-11-04 17:47:15
6
timothykolk
timothykolk :
Overproduced is true…until it’s not true. You can’t just wave your phone around and call it a day. That’s what a lot of social media directors want.
2025-11-05 18:16:50
7
sarah.did.this
Sarah Did This :
I agree with you, ad agencies don’t adopt change very well, but also depends on your client, the fashion brands are constantly toeing the line between wanting their social to feel native but also luxury/premium, see jacquemus, Burberry, Sandro etc. I’m currently booked at a social agency and they know what they’re doing and the ideas are cute but god I find it all so small and unexciting, I miss 360 campaigns and £400k budgets. I’m off back to Adland next week.
2025-11-05 18:03:10
8
kvruno
KVruno :
“Can smell production value like blood in the water.” 🔥🔥
2025-12-22 21:59:05
2
noeliahideko
Noelia :
Then why do you think brands still spend money on media? Virality has no correlation with sales
2025-11-10 09:48:41
0
jsidess
jsidess :
Wait I have a commercial production company. Do you still direct? Would love to chat!
2025-11-04 03:35:27
2
ladylenss
ladylens :
I think there’s a time and place for both. Some productions need some sense of organization when you’re herding cats. Simple shoots don’t. Both can exist.
2025-11-05 17:07:23
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