@sophiemorrisofficial: Big Brands are LISTENING! And they’re taking action by creating better quality products 💪 Brady’s is one of the biggest ham producers in Ireland and now they’ve just launched a NEW Nitrite Free ham!! This is the 3rd supermarket ham that has launched a nitrite free ham - the first was Finnebrogue’s Naked ham which I spoke about earlier this year, then came Divilly’s which launched during the summer, and now Brady’s have just launched theirs!! So what does that tell us?! It tells us that our movement of reading labels & caring about the ingredients in the products we’re buying is causing brands to react and make better quality products 🙌 As I always say, we as consumers have power! Companies will only make what’s in demand and clearly we have showcased this demand 💪 Now, this is still a processed meat which overall we should be conscious of how much we consume but the fact of the matter is many families in Ireland and the UK eat ham daily… and so the fact that more and more options are coming on the market without the preservatives nitrites is a really positive swap people can make. AND if you’d like to be able to find all the best clever swaps in the supermarket, my new membership platform Sophie Swaps Circle is your tool to find all the best & most up to date swaps 🥳 You can think of it like having me in your pocket every time you go food shopping!!😍 Check the link in bio for more information 🫶 #sophiesswaps #cleverswaps #changeishappening

sophiemorrisofficial

Open In TikTok:

Region: DE

Wednesday 05 November 2025 20:11:48 GMT