@theholyblack: It’s wild to think this whole business started from one aftershave my grandfather left behind. Me and my brother were obsessed with it and when the bottle ran out we thought that was the end of it. Stefan went crazy trying to recreate it. Ordering every oil he could find. Mixing stuff in the basement. It took months but one day he locked it in. Made me a bottle. Made himself a bottle. People smelled it and kept asking where they could get it. We started giving it out as gifts and eventually that turned into an Etsy shop and then the whole company you see today. This is the original scent. The one that started all of this. Still small batch. Still made by hand. Still feels like that old school barbershop bottle we grew up obsessed with. Tap the tag if you want to try the same aftershave that built The Holy Black from nothing. It’s a special one. #TheHolyBlack

Neurospicy Boomer :

Fragrantica has a page about Shulton Old Spice.

Dawn Nuclear :

it's funny that you're selling aftershave.

Fyhy :

I have 3 things of the Classic Old Spice. 🤣

easytochris :

I just started carrying holy black in my shop. Love it!

Josh.Obrien :

Dude. Are you Yukon Cornelius?!?! I swear

Pookums :

old spice is still old spice, Shulton was the maker of the bottle, not the aftershave

ilovecherrypies :

Wait... so that old ceramic bottle of Old Spice that my dad has on the top shelf of his closet from HIS grandfather isnt the same stuff that is made today?

TWar2068 :

Hope it is patented and after posting this and admitting that it was an old spice scent you are far enough off the original scent you don’t get sued from old spice.

Wendy :

I miss the scent lab!!!

urmonator :

I don’t believe these stories anymore.

Nathan :

Frank Shannon Music :

My grandfather worked for Old Spice at their factory in Garfield, NJ for decades after coming back from serving in WWII. I’m fascinated to check the duplicate out when money’s right.

dmitriivanov35 :

top tier marketing. the story, the timing, the flawless performance. 12 out of 10.

BBEAST RIDER :

check the pattent office if it was registered they should have a copy of the formula .

lloxknee8 :

Are your products made in the U.S.A. ?

Chris0007900 :

Got my order in the other day, this is instantly my new favorite. You guys knocked this out of the park!

adamj776 :

Just got my first bottle today and Im absolutely in love with this scent! The memories from a scent from going to the barber as a kid❤️

bcwal78 :

I dropped a hint to my wife, and just opened mine for Xmas. Unbelievable, you guys did such a great job, I’m obsessed. Thank you!!!

Backyard workouts :

You say you wear it . Do you use the snake oil as a beard oil? Or the aftershave?

Granola :

Great story!

Tn_Hooligan :

That mustache is NOICE!

Alfredo :

You sold me on it. Just placed my order.

MidwestSnow :

a long line of Barbara's???