@theburnouts: Emily Oberg was twenty-four when she left her corporate job. 💼 She wanted a slower life and built a brand that reflected that. It started as a moodboard called Sporty & Rich. She launched it with $5,000 and no investors. Now it’s worth more than $50 million — and she still owns all of it. For Emily, success isn’t about growing fast. It’s about staying in control and building something that lasts. #emilyoberg #sportyandrich #theburnouts #founderstory #fashion
Sporty & rich was the start of the clean girl aesthetic
2025-11-08 07:49:31
2546
marykatesbeatupbirkin :
Are we forgetting the rich parents and the partner that worked in the apparel industry ??
2025-11-08 16:52:34
3488
Confusedmeep :
Never heard of it
2025-11-08 02:06:16
1740
FacelessJo :
Kinda missed the middle of that story where she worked at Complex and gained a following to help her launch the brand
2025-11-08 14:20:36
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Ray 🍓 :
Who’s buying this brand??? Their hats are over $100?!
2025-11-08 19:14:44
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elena.alid :
Missing a lot that gave her the clout though lol, it wouldn’t be possible for someone random to do it (and it was also 2012ish when this all happened, very different landscape than today)
2025-11-08 17:12:06
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G :
And yet no one knows the brand
2025-11-09 16:20:47
66
AMG feedback :
Never heard of it
2025-11-08 04:03:29
55
Plw84 :
It’s basically Lululemon mixed with Old Navy’s athleisure style..nothing worth 30 million
2025-11-08 16:17:46
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abcdefihavetogo :
she built that brand off of tumblr aesthetics
2025-11-08 23:38:01
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hastingsparade :
How many logos did she take “inspiration” from in the process?
2025-11-08 12:33:24
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user1156125044742 :
Angry at own customers?
2025-11-08 13:30:46
15
Hello. :
Never heard of it 😭
2025-11-09 06:00:11
11
ugh :
Never heard of her or her “brand”
2025-11-09 04:12:49
8
Sean Tyson :
Reddit is pretty harsh, so not sure what to believe 🙃
2025-11-08 21:09:41
13
Baylee :
$500 for a sweat set, brand name isn’t joking lol 🙈 also why haven’t they posted any marketing on TikTok in months that seems odd
2025-11-08 15:58:43
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kayla 🐞🍀𖦹 :
“Stop making excuses !! Being healthy isn’t just for the privileged!” - CEO of Sporty&Rich
2025-11-09 02:42:11
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Baddieb :
Real ones know Emily was interviewing hypebeast in supreme lines for complex 🥺💘 love her
2025-11-08 14:36:31
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dougiedigs13 :
real ones know her from Complex
2025-11-09 02:11:29
5
Hope :
América is such a huge economy honestly - you start with 5k and boom 100k
2025-11-08 17:58:22
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borabora0611 :
Is she the Complex interviewer?
2025-11-08 19:55:56
7
Dr. Sim | DDS :
I love this brand ✨ go Emily !!
2025-11-08 07:42:04
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molly :
She looks so different here
2025-11-08 06:15:47
5
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