@coldestjoel: Why is messy branding so marketable? And is this the fall of the #CleanGirlAesthetic @DTS - AD #marketing #culture #brandstrategy

Joel Marlinarson
Joel Marlinarson
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Region: GB
Tuesday 11 November 2025 15:19:01 GMT
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danielavago
Daniela Vago :
From a messy girl: My culture is not your costume 🥲
2025-11-12 04:08:39
16179
itschristinadobre
⋆˙⟡ Christina Dobre ⟡˙⋆ :
Unfortunately this is also all just marketing
2025-11-11 17:08:19
18393
cozy.gabriel
GABRIEL :
The world is healing
2025-11-12 06:00:01
5120
javchav
Javi Chavez :
It’s just a cycle. Grunge of the 90s led to the futuristic vibe of early Y2K
2025-11-11 17:41:36
3853
mariemsdiaz
Mariem Diaz :
But its all performative. Nothing seems genuine.
2025-11-12 02:15:55
4513
sl0ppytoppyy
. :
Recession indicator 😭
2025-11-11 19:09:30
3301
kellynarn
Kelly Arnold :
i know it’s just marketing but i love messy girl aesthetic because it’s more real
2025-11-11 17:47:21
3432
xxrqui
𐔌. 🐏 Mathiou ! ' +𐦯 :
hot take: Ke$ha and charli xcx lead this movement
2025-11-12 10:44:33
649
tajachristian
Tajá Mahal :
The Brat era has helped this aesthetic
2025-11-11 17:27:43
989
cleo_taurus_
cleo_taurus_ :
My culture is not your costume 😔fr
2025-11-11 23:40:30
1106
stephsmells91
steffsmells :
This is just 2008-2012. The Skins generation, we were a mess and we didn't care. We came out of the club at 4am sweating and dishevelled, eyeliner smudged and rips in our tights
2025-11-12 04:54:19
356
greetingshuman69
Greetingshuman69 :
People are so fickle. They just flip flop between things when one gets too popular. It’s because everyone wants to be different when no one is
2025-11-12 08:26:49
197
lhommestatue
Loïc Koutana :
✨MARKETING✨
2025-11-12 08:58:03
290
destinyyyy.b
destinyyyy.b :
So basically tumblr ..
2025-11-12 06:01:27
122
yourfavobg
Bridgette, MD | ObGyn :
the pendulum swings and it will swing again
2025-11-12 23:30:29
70
mango232323
Mango🥝 :
Only if your messy is expensive… remember 😭💀
2025-11-13 18:48:52
20
mokoab
Mona Kosar Abdi :
This is a recession indicator. I don’t care to explain
2025-11-13 01:37:47
21
gooodgalrhirhi
goodgalrhirhi :
i think it's recession related. clean girl is luxury and nobody can afford luxury in this economy and the rich influencers feel unrelatable to the rest of us bc of how bad we're struggling
2025-11-13 18:56:35
34
thedreamjournals0
thedreamjournals0 :
True but Both are equally performative bc being yourself and individual is not marketable for capital.
2025-11-11 19:05:22
59
reneejoybod
reneejoybod :
The return of Indie Sleeze and Y2K
2025-11-11 19:48:57
200
cyberpunkgem
Cyberpunkgem :
They can’t make my genuine lifestyle a trend
2025-11-11 18:36:12
84
refletidonaguadarua
luna :
omg im so tired of everything being branded as rebellion, youre not redifining anything, there is no escape from capitalism, youre just falling for more marketing
2025-11-12 18:28:23
7
anonte1
MR POTATO :
gen z pushed clean and boring, Charli is pure millenial
2025-11-12 12:57:49
6
kateplus8ft
Kate Speights :
Thank god I can finally relax
2025-11-12 21:59:51
10
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