@cybermediateinment: Platforms aren’t tools. They’re environments. Code isn’t neutral: it defines reality. We’ve moved from the attention economy to the identity economy: Platforms no longer compete for our time; …they construct our Self. Twenty years ago, Lawrence Lessig said: “Code is Law.” But code isn’t like law—it’s better. While law tells you what you can do, code makes you desire exactly what serves whoever wrote it. The article is on #FollowTheAlgorithm.