@founderfront: You can’t lower the bar in hiring. Our mantra was always to hire painfully slowly. Even when we felt like we’d hit product–market fit, I didn’t rush to open 50 new headcount. We stuck with the roles we already had open and added only where we truly felt pain. We’d ask the team: Where are we feeling the most pressure? Sometimes, that pain wasn’t even on the engineering side, it was marketing, or something I was still figuring out myself. Before I built a marketing team, I wanted to understand the work firsthand. I’d never done growth marketing at scale, so I decided to do the job myself. I wanted to know how hard it was, to see what “great” actually looked like before hiring for it. So I did it for 6 to 12 months. Was it easy? No. Was it painful? Absolutely. But I learned an enormous amount. I went from zero to one in that area by doing it myself, talking to creators, working with agencies, figuring out the right way to tell Gamma’s story. Could I have delegated it sooner? Sure. People told me to stop and just hire someone. But I don’t think that would’ve been right. Nobody else would’ve cared as deeply about how we build the brand and connect with our customers as I did. Sometimes, doing it yourself, before you hire, is what sets the bar high enough for everyone who comes next. Check out the RepReady: AI sales training app on the AppStore to learn how to sell your solution better and what it takes to close more deals 😎 #gamma #hiring #10outof10 #scale #startups

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