@productplaybook: Replying to @ash tip for product sense interviews: when segmenting & prioritizing users👇 ❌ don’t just use demographics, like age or gender. these often lead to generic segments and stereotypes. ✅ instead: 1. Name all sides of the ecosystem (aka ecosystem players) 2. Pick 1 side, and segment further 3. Prioritize 1 segment based on reach and how underserved this segment is (and how helping these users aligns with your overall goal) 🤫 Bonus tip 1: for step 2, think about different MOTIVATIONS people have for using the product, and include the type of user who is most likely vs least likely to use your product. 🤫 Bonus tip 2 (from Lenny’s Newsletter): beyond motivations, also consider different: Behavioral patterns: How frequently and in what ways do they interact with similar products? Context of use: Where, when, and how do they engage with the product/experience? Expertise level: Are they novices, intermediate users, or experts? Goals and outcomes: What specific results are they trying to achieve? Product design interview, product sense interview, product manager interview, interview tips, product manager case question, product manager job, recruiting tips, job search tips, sample interview question and answer

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Wednesday 12 November 2025 06:01:57 GMT