@ryan.alford: New episode drops tomorrow. I said the NFL should really be called the NFE, the National Football Entertainment, because this is a show. Not scripted, not fake, but it needs entertainment, energy, and theater if you want people fully locked in. Brandon Steiner jumped in with the business angle. The NFL knows how to create attention and turn it into opportunity, and that mindset applies far beyond sports. We also announced the Zion case winner after more than four million scans on Ludex. Big episode. Big takeaways. #RadCollective #RULEtheHOBBY #RADRIPS #tradingcards