@fastcompany: Growing up, WNBA star Paige Bueckers says she was “huge” on sports memorabilia. Now, she’s having a full circle moment. Bueckers just announced an exclusive, multi-year deal with Fanatics, which will make the sports apparel juggernaut the sole provider of her memorabilia and collectibles. Bueckers was one of the first college athletes to benefit from the Supreme Court’s 2021 ruling allowing amateurs to profit off of their own name, image, and likeness rights. Now, with this Fanatics partnership, she’s bringing that honed business savvy into her pro career—and using her visibility to uplift her fellow athletes. Click the link in bio to learn more about Bueckers's landmark Fanatics deal.

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Thursday 20 November 2025 17:58:15 GMT
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