@sophiemorrisofficial: It drives me mad that in-store bakeries aren’t required to display their ingredients lists at the point of sale… In general, supermarket in-store bakery bread is produced in a central factory, partially baked and then frozen. It is then shipped to individual supermarkets, where it is simply finished or “baked off” in store ovens to give the appearance of being freshly baked. This practice is used for efficiency, but can be misleading to consumers who think the bread is being made from scratch in the store and therefore wouldn’t contain additives! My reel on the Lidl bakery bread showed that this isn’t the case as many of their breads do contain unnecessary additives and would be considered ultra processed. This is why I believe there should be a requirement for clearer labelling on these in-store bakeries. The good news is the Dunnes in store bakery breads are real bread! I did laugh when I spotted their new fermented turnover bread, which makes me wonder if it’s their answer to the Stafford’s fermented turnover that has become hugely popular since my clever swap video on sliced bread! I love their organic sourdoughs — Yes, they’re more expensive but what I would do is slice them up straight away and into the freezer, then just toast as you need. That way you’ll have no waste and make the most of the value of buying good quality bread. I still think we need full transparency in store. These breads should have their ingredients listed at the bakery so people can make their own informed choices. But now that we’ve seen what’s actually in them, I’m really happy to say that the breads in the Dunnes in-store bakery are the real deal 🍞 #sophiesswaps #cleverswaps

sophiemorrisofficial

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Wednesday 03 December 2025 15:35:03 GMT