@jason_swet: The pink vs green art direction in Wicked is genius. - It represents the moral question of the film. - it forces audiences to choose sides, even when buying merch. CTA!! - it’s a scalable visual device that bridges languages globally. - and super simple to execute across mediums and channels for the hundreds of marketing partners that participated And the way our associations with those colors have changed over time makes the meaning even richer. Good isn’t always good. Wicked isn’t always wicked. What else have noticed about the art direction of @Wicked: For Good? @Universal Pictures #wickedforgood #artdirection

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Wednesday 03 December 2025 22:22:24 GMT