@jakeheyen: We need to talk about 3 wellness products that quietly blew up in 2025 👇 Products that nobody is talking about, but deserve more public shine. And for context, the data referenced below is from Particl, a data platform I use for a lot of my industry research. 1. @Loop Earplugs US - Hearing protection turned style accessory. With the growing problem of hearing loss, Loop made stylish earplugs to wear at concerts, fitness classes, during sleep, and more. The #1 earplug brand and doing over $42M in sales this year according to Particl data. 2. @The Skinny Confidential mouth tape - Bright pink, lip-shaped, and catered to women. Mouth tape has gone mainstream for sleep, and this one nailed design for a specific audience. It’s the #3 mouth tape brand and they’ve done over $2.5M in sales on just that product this year. 3. @Chirp recovery devices - They started with roller wheels, but then came out with a contour decompression massage table. And it’s absolutely crushed. Doing over $13M in sales this year. Chirp’s making really unique products that are much different than the household recovery brands. What other under the radar products did I miss?

Jake Heyen

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Thursday 04 December 2025 21:07:37 GMT