@iamnicorojas: Brands are getting way better at hiding the sales pitch… and most people don’t even notice it. This IKEA ad is a perfect example. It makes you laugh first, then sells to you while your guard is down. That’s called a Trojan Horse strategy. Entertainment on the outside, product demo on the inside. If you’re building a brand, don’t just push the pitch. Wrap it in a moment. Wrap it in a story. Wrap it in something people actually want to watch. Save this if you want more breakdowns like this. #MarketingPsychology #BrandStrategy #MarketingTips