@rawmakeup: the real reason i think cyklar has been winning!! pricing is a HUGE part of a brand's success in my opinion and i want this to be a bigger series so let me know if this type of content is interesting to you :) what i think @CYKLAR by @Claudia Sulewski has done so well is providing MORE value to their customers than what they cost, making you feel like you're getting a great deal in today's economy consumers are more price-conscious than ever, so this really matters! it builds a loyal community around the brand who will not only become repeat customers but share with their friends too! i'm excited to see what's next for cyklar because their products keep impressing me but let me know what you think and what brand we should do a beauty-math-breakdown on next! #cyklar #cyklarvanillaverve #cyklarreview #beautymathbyrachel

Rachel Wiseman

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Thursday 11 December 2025 15:53:01 GMT