@maxwell_finn: John Morgan said something that I think every advertiser needs to hear. Your ads should be SO memorable that people actually want to watch them again. It sounds simple. But almost nobody builds ads that way. They build safe ads. Copycat ads. “Brown cow” ads. The platforms don’t want that. Your audience doesn’t want that. Nobody does. And it’s exactly why most ads get drowned out in the feed. When your creative is entertaining, surprising, or different: Everything improves. People watch longer, they engage more, they click more. And the platforms reward you because your content keeps users on the app. Be the brand your competitors steal ideas from. Not the one blending in.

Maxwell Finn

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Region: US

Tuesday 16 December 2025 22:30:00 GMT