@maxwell_finn: I audit between 15–25 ad accounts every single month. And the same three problems show up almost every time. Boring, copycat creative. Generic messaging that speaks to no one. And ads that only target people already ready to buy. That might work at low spend. It completely breaks once you try to scale. If you want to spend real money, you need demand creation. Better creative. Clear personas. And ads that work across the entire funnel. Fix those three things and everything else gets easier.