@grabthatidea: IKEA in Canada found a genius way to make cooking effortless — and it went viral 🍽️🇨🇦 They introduced cooking papers with the recipe printed directly on them — ingredient shapes, portions, everything. You place the food where it shows, wrap it up, put it in the oven… and that’s it. 🔥 ❌ No measuring ❌ No reading recipes ✅ Just match, wrap, and cook Simple idea. Massive attention. Follow @grabthatidea for more smart business & marketing ideas 💡📈 #BusinessIdeas #MarketingGenius #IKEA #ProductInnovation #ViralIdeas

Mila Manchester :

Queen Cathy Mitchell invented it. Not IKEA

Zombie :

My girl Cathy has been doing this

Francesca :

Wasn’t there a company that did that with parchment paper like in the 80s???

Elena :

i am too european for this

LEGArt Studio :

seen that like 20 years ago

Nick P. :

Isamee :

Cathy can’t do much about it since she passed away.. ikea took advantage and stole her idea

notthatbrayden :

IKEA give my girl Cathy some credit

elles_83 :

and that's how IKEA gets sued for stealing the Idea 🤣🤣🤣

luckystar :

baby that existed for over 30 years

Yongfood :

thats an old idea by the way. in the 80 or 90 there wss already something like that but had no marketing budget

kyo🫂🩵 :

Currant :

Grizzly Wabbit 🦩 :

🤜 Cathy Mitchell invented years ago, IKEA only copy it. 🤛

Asdor :

ikea did not invent it

Bree Brutality :

I love how were all making sure Cathy Mitchell gets her recognition

jojanne hartman :

this had been done before

Pop Tart :

Cathy Mitchel did it first ✨ Visionary queen✨

Ferrari.TV :

Who eats 8 raviolis

The Sighing Dutchman 🇳🇱🇪🇺 :

Looks fun actually. 👍

FOODsetstheMOOD :

This was 1900s duh

Yves :

We’re losing recipes!

DrCRAZYde :

FlurrsFries :

Im just continue to just eyeball it call it a day

huh :

This one used to be a joke😭🙏