@advertigo: Brand identity vs brand strategy, most people confuse the two. But they play very different roles. Identity is what people see. Logos, colours, type, visuals. It’s how a brand looks. Strategy is why it exists. Positioning, audience, message, purpose. It’s how a brand thinks. Nike. Patagonia. Spotify. Strong identity makes them recognisable. Strong strategy makes them unforgettable. Because without strategy, identity is just decoration. Want to also build a premium brand? Click the link in bio! Follow for more value! 🚀