@nicky.reardon: What I love about @sombr is he proved you can succeed as a male pop artist without just imitating the playbook of what worked for someone else After the success of artists like Harry Styles and Justin Bieber— it felt like almost EVERY male artist was trying to brand themself as the “next” version of one of those two. Instead, Sombr leaned into a lot of the imagery, aesthetics, and tones we used to associate with alternative brands. It feels referential to those things, yet includes such chronically online Gen Z & gen alpha humor that it feels new and exciting to kids of today #musicindustry #sombr #bestnewartist